1.Introduction：
Focusing on the deep integration of AI throughout the entire apparel design lifecycle, this initiative encourages participants to systematically employ AI technologies in key stages such as conceptual ideation, design sketching, pattern and silhouette development, and final garment realization.
2. Eligible Participants：
Open to creators worldwide who apply AI technologies in fashion design practice. Individuals, teams (2–5 members), and companies are all eligible to participate.
3. Core Task：
Focusing on exploring cutting-edge design concepts, the creative application of AI tools, and experimental expression of design language.
4. Topic Released：
Participants may choose any one of the following thematic directions for creation, or participate across multiple themes; however, separate submissions are required for each selected theme.
• Future Fashion and Modes of Expression
• Human–Nature Symbiosis
• Fluid Identities
5. Preliminary Round Submission Requirements：
(1) Design Sketches (JPG/PNG, resolution ≥ 300 dpi, max. 100MB)
Please upload the design sketch files. The submission must include AI-assisted design drawings or visual renderings of four complete outfits, clearly demonstrating the overall silhouettes, structural details, and coherence of the collection as a unified series.
(2) Design Concept Statement (PDF,1000-1500 words, max. 100MB)
Please provide a detailed explanation of your design concept, including the source of inspiration, thematic narrative, and the specific role of AI in the design process (such as style generation, pattern creation, color coordination, etc.).
Word count requirement: 800–1,500 words.
(3) AI Application Description (PDF, max. 100MB)
Please provide a detailed description of the application of AI tools/models within the work. The content should include the AI tools/models used, specific application stages, innovative aspects and technical challenges, as well as an explanation of the AI-driven design logic and thinking process.
(4) Supplementary Materials (optional)
Additional supporting materials may be submitted (PDF / JPG / PNG, max. 100MB). The design concept statement may also be supplemented with an optional video of no more than 2 minutes, with 1080P resolution, 16:9 landscape format, MP4, and a file size of no more than 100MB.
6. File Naming Conventions
(1) Individual File Naming Format:
Track_Individual Name / Team Name_Work Title_File Type
(2) Compressed File Naming Format:
Track_Individual Name / Team Name_Work Title
7. Final Round Outcome Presentation:
In the final round of the Creative Design Track, participants are required to present their complete outcomes in the form of a fashion show. The presentation must include a series of four physical outfits, one AI-generated marketing video, and one AI-generated runway background music track.
Finalist Stage:
Service Support
Mentor Matching: guidance from brand designers and AI experts.
Workshops and Training: Hands-on AI tool training（online video）, and business plan refinement.
Final Round Stage:
Gold Spoonbill Award (1 winner)
1. RMB 100,000 cash prize
2. Featured on the official schedule platform of an international fashion week
3. Inside-page feature feature in the fashion media SuperELLE
4. Displayed in the core exhibition zone of the Competition outcomes exhibition
5. Gold Spoonbill trophy + certificate
Silver Spoonbill Award (2 winners)
1. RMB 50,000 cash prize
2. Static showcase on the official scheduleplatform of an international fashion week
3. Inside-page feature in the fashion media SuperELLE
4. Displayed in the standard exhibition zone ofthe Competition outcomes exhibition
5. Silver Spoonbill trophy + certificate
Bronze Spoonbill Award (3 winners)
1. RMB 10,000 cash prize
2. Inside-page feature in the fashion media SuperELLE
3. Displayed in the standard exhibition zone ofthe Competition outcomes exhibition
4. Bronze Spoonbill trophy + certificate
Other Awards
* Excellence Award (4 winners): Award certificate + DJl products
* Finalist Award (10 winners): Award certificate + HONOR products
Preliminary Round:
Entries will be evaluated through an online blind review process conducted by the judging panel to ensure fairness and impartiality. The top 20 entries from each track will be selected and publicly announced as finalists advancing to the final round. The expert judging panel will conduct a comprehensive evaluation based on criteria including interpretation of the theme, creativity, commercial viability, AI integration, and sustainability.
Final Round:
During the final round, the expert judging panel will carry out on-site evaluations, assessing entries across dimensions such as interpretation of the theme, AI-driven thinking and integration, commercial potential of the work, overall presentation, and the designer’s articulation of the concept.
1. All information provided during registration must be accurate, truthful, and valid. Team names must not contain any sensitive or inappropriate language.
2. All submitted works must comply with relevant national laws, regulations, and industrial policies, and must not infringe upon any third party’s patent rights, copyrights, trademark rights, or other intellectual property rights. Participants must ensure that all submissions are original, authentic, accurate, and complete. The creative concepts, technologies, and related intellectual property rights of the submitted works shall remain the property of the participating individuals or teams.
3. In the event of multiple submissions, the final valid submission shall prevail.
4. Supporting or affiliated organizations related to this competition are not eligible to participate in this category.